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POPULAR Singaporean singer Stefanie Sun has been appointed the Singapore Tourism Ambassador for Greater China, the Singapore Tourism Board (STB) announced on Thursday.
For the next two years, Ms Sun will make special appearances at STB Greater China's events and headline a series of marketing campaigns and television commercials promoting Singapore as the must-visit tourist destination to the China market.
'As a Singaporean artiste who has gained a strong foothold in the Chinese market, Stefanie is the best candidate to represent us as she is able to effectively reach out to our target audiences,' said Mr Edward Koh, STB's Regional Director for Greater China, at a media launch event in Beijing.
Since 2004, China has consistently remained as one of the top five visitor-generating markets to Singapore and serves as a good indication that the Chinese market is growing in importance, he added.
STB's new destination brand 'YourSingapore' was rolled out to the China market in March.
It focuses on providing travellers with a brand new perspective on visiting Singapore, emphasising the city's unique selling points and acknowledging today's modern media environment where travellers want personalised itineraries and self-discovery.
Speaking to the media during the launch in Beijing, Ms Sun said that as a Singaporean, she has seen Singapore's amazing transformation and is looking forward to sharing her firsthand experiences with Chinese audiences.
In particular, she will highlight three distinctive itineraries - showcasing Singapore as a business-friendly city, a destination offering unique nature and cultural experiences, as well as a lifestyle city for family and friends.
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